Who watermarks, and why
Image theft looks different in every industry — scam listings, knockoff ads, screenshotted proofs. These playbooks show how each one solves it, and what to do when your images are already out there.
Industry playbooks
Automotive
Car Dealerships
Curbstoners and fake-listing scammers pull dealer photos off Autotrader and repost them on Craigslist and Facebook Marketplace at a lower price. A logo on every angle shot makes your photos useless to them — and turns every repost into an ad for you.
Real estate
Real Estate Agents
The most common rental scam starts with real photos of a real house — pulled from an active sale listing. A brokerage watermark makes stolen photos self-defeating: anyone who sees the scam listing sees who actually represents the property.
Photography
Photographers
Every photographer has the story: the client who screenshotted the proofing gallery and never ordered prints. A tiled watermark across the frame keeps proofs useful for choosing and useless for printing — without making the gallery ugly.
E-commerce
E-commerce Stores
If your product photography is good, it's already been scraped. Copycat listings on marketplaces and ad creatives for knockoff stores are built from unbranded catalog images. Branding every image at upload time closes the tap — permanently and automatically.
Protection guides
Guide · 7 min read
How to protect your images from being stolen
Most advice on image theft protects you from people who weren't going to steal anyway. This is the honest version: what deters real theft, what's security theater, and what to do when your image turns up somewhere it shouldn't.
Guide · 5 min read
How to stop your photos being stolen on Instagram
On Instagram, attribution lives in the caption — and the caption dies on the first repost. If your name isn't in the pixels, two shares from now the work is anonymous. Here's how to keep credit attached without ruining the image.
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