Put your dealership on every photo, before it leaves the lot
Curbstoners and fake-listing scammers pull dealer photos off Autotrader and repost them on Craigslist and Facebook Marketplace at a lower price. A logo on every angle shot makes your photos useless to them — and turns every repost into an ad for you.
A typical run
Input
42 photos of a used F-150
Watermark
Dealership logo + phone number, bottom-right, 65% opacity
Output
One ZIP, ready for Autotrader, Cars.com, and Marketplace
What unbranded images cost car dealerships
Scam listings wear your photos
Fake sellers list cars they don't have using photos they didn't take — yours. When a buyer gets burned by a deposit scam running on your images, the bad experience gets attached to your inventory and sometimes your name.
Competitors ride your photography
You paid for the lift, the lighting, the 40-angle shoot. An unwatermarked photo set is a free asset library for every wholesaler and small lot reselling the same trim. A visible mark ends that quietly.
Manual watermarking doesn't survive volume
A 60-car inventory refresh is 2,000+ photos. Nobody opens Photoshop for that, so it just doesn't happen — until the first scam complaint. Batch processing makes the watermark step take minutes, not a weekend.
The workflow that sticks
Most dealerships start with the bulk editor — drop a folder of listing photos, get a branded ZIP. Stores with a DMS or inventory feed put one API call between the photographer's upload and listing syndication so every photo is branded automatically.
- 1
Upload the vehicle's photo set
Drag in all angles at once — up to 20 per batch in the free tool, unlimited via API. JPEG, PNG, and WebP straight from the camera or your DMS export.
- 2
Place your logo where croppers can't win
Bottom-right works for marketplaces; add a second tiled pass at low opacity for photos that tend to get cropped. Your placement, opacity, and padding save as a preset.
- 3
Apply once, download the ZIP
Every photo gets the identical treatment — same corner, same size, same opacity. Consistency is what makes listings look professional instead of stamped-on.
- 4
Automate it when you're ready
One POST per photo from your inventory system and new units come out branded before they hit the syndication feed. No one has to remember the watermark step again.
# Brand every photo of a unit as it enters inventory
curl -X POST https://apiwatermark.com/api/watermark \
-H "Authorization: Bearer $API_KEY" \
-F "image=@stock_7241_front.jpg" \
-F "type=image" \
-F "watermark_image=@dealer-logo.png" \
-F "position=bottom-right" \
-F "opacity=0.65" \
-o branded/stock_7241_front.jpgFAQ
Car Dealerships ask us
Won't watermarks make my listings look worse?
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Do marketplaces like Autotrader or Cars.com allow watermarked photos?
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Can I watermark photos automatically from my DMS or inventory feed?
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What happens when a scammer crops my logo off?
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Protect your next batch in minutes
Free up to 100 calls a month. No credit card. Start in the editor or wire up the API.